Strategic Market Planning

       The second "path-critical" foundation stone upon which good ideas get propagated is an effective and appropriate Market Growth Strategy. This strategy may be growth through development of a superior marketing program for an existing business, or it may take the form of growth by acquisition (of either similar or competing businesses), or some combination of both.

      The development and implementation of a well organized and articulate Market Growth Strategy is the "other" fundamental, component plan necessary for success in today’s highly competitive marketplace. We teach our clients:

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 What Really is a "Good" Growth Strategy ?

 What makes one Business Grow So Much Faster than another ?

 How to develop a Growth Strategy which
provides for DYNAMIC GROWTH ?

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      At Fogleman, Rich & Rose, we define Strategic Market Planning as ... " the act of formulating, then documenting a viable strategy for capitalizing on a marketplace growth opportunity."  We believe that developing a sound, fundamental Growth Strategy is among the MOST IMPORTANT PROCESSES in the life of a business.

Strategic Market Planning

      If, after our Initial Consulting analysis, it becomes evident that Strategic Market Planning services are required, FRRC will provide a Proposal for continuing the ongoing management support program, which additional work will result in a formal Marketing & Growth Plan.

      For those Companies who have the ability to internally capitalize growth, yet have the need for the development of a comprehensive marketing strategy, FRRC will produce a complete Strategic Market Growth Plan.

       The document, also commonly referred to as a Marketing Plan, usually includes, but surely isn't limited to:

General Growth Strategy, including a procedural analysis of the strategy

Growth Objectives and Corporate Goals

Overall feasibility, including Organizational Capital Needs Analysis

Product/service distribution and growth logistics analysis

Marketing Management, and staffing strategy, including outsource strategy

Marketplace analysis, including MIS and Demographic Data management

Product/service analysis, including consumer survey and needs analysis

Competitive analysis, including specific competitor study

Pricing strategy

Customer relations strategy

Public relations strategy

Advertising and promotional strategy

Media Placement Strategy

Mgt Information Systems (MIS) Strategy

Proposed marketing budgets and budget forecast methodology

And, additional Market Research using Integrated Vertical Market Analysis, if needed.

Cost: by Project Specific Quote, following Initial Consultation