Corporate Finance Services Page 1

Corporate Finance Planning

Capitalization Strategies that ... WORK !

Within the arena of dynamically growing companies, most experts concur that the development and execution of an appropriate and timely Capitalization Strategy is the first "foundation stone" upon which all good ideas come to the marketplace. Clearly, if you can not properly finance growth, then all the wonderful marketing hyperbole about your product or service being "the best thing since sliced bread" ... is for naught.

As an example, recall that after patenting what some consider to be the single most important invention ever, Alexander Bell still required substantial capital assistance (and 30 years of professional marketing) to bring the telephone into common use.

In today's much more aggressive marketplace and volatile financial markets, the need has increased greatly for articulate, well conceived capitalization strategies and accurate, well founded financial plans. We teach our clients:

What Really is a "Good" Capitalization Strategy ?
   Capitalization Strategies that GET THE MONEY
   Investor Relations Strategies that get results
using both Conventional and Electronic Means

      Suffice it to say that we consider Corporate Finance Planning to be ..." the act of carefully documenting a sound, fundamental strategy for PROPERLY financing Growth."   At Fogleman, Rich & Rose, we believe that writing a formal Financial Plan is among the MOST IMPORTANT PROCESSES in the life of a business.

Corporate Finance Planning
      If, after our Initial Consulting analysis, it becomes evident that Strategic Financial Planning services are required, FRRC will provide a Proposal for continuing the ongoing management support program.   This additional work will result in a Corporate Finance Plan.
      Meeting this "path-critical" management need is the purpose for our first core service.

      For those Companies needing to Capitalize an existing, already solid Market Plan, FRRC will prepare a Complete Corporate Finance Plan, which will include:

    General Capitalization Strategy, including procedural analysis
    Proposed business valuation and description of the methodology used
    Projected capital needs and absorption rate
    Proposed uses of capital acquired
    Analysis of "key" investment risks
    Analysis of banking, depository, and cash management arrangements
    Income projections, with methodology and notes
    Projected future values with comparative methodology
    Investor exit strategies and analysis
    Investor Relations Program Strategy and proposed outreach action plan (internal, securities marketing)
    Summary of overall feasibility
    Concluding remarks directed at potential investors, i.e., ("reasons" to consider investing)

     The Plan will tie together all of the above, core constituent elements, as well as add any additional, necessary categories, research and details which are appropriate to your circumstances.
      The Financial Plan is frequently integrated into or used as the foundation for a Business Plan.   This is then augmented by aditional, supplementary documentation, (using the Plan as a foundation), which will properly (and legally) present you and the specifics of your "deal" to potential investors.   These other capitalization documents include:   Private Placement Memoranda, Convertible Debentures, etc.

Planning a Formal Capitalization Strategy
is frequently the most critical
service we provide to emerging businesses.
      If you are beginning to experience dramatic growth and are considering the ways and means for financing rapid expansion ... remember that having a well thought out and Market Ready Capitalization Strategy often spells the difference in Successful negotiations with potential investors.

      Cost: by Project Specific Quote,   following Initial Consulting

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